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NIGHTLIGHTS

NOVA LANERelease campaign

Creators

8

Live posts

12

Total views

4.2M

Eng. rate

10.15%

Post performance

Cumulative metrics from approved creator posts.

02M4M6MDate15 Sep29 Sep13 Oct

Delivery by tag

Share of views by creative tag, with the engagement rate each one earned.

4.2M

Views

#nightlightsmoment

Videos using this hashtag across TikTok.

Hashtag uses
05K10K15KDate15 Sep29 Sep13 Oct

Videos: 12,480Added: +9,640Total tag views: 186.4M
Example hashtag

Creators

8 accounts delivering this campaign

  • LC
    Leo Carter

    TikTok·286K

    1.2M

    2 posts

  • MR
    Maya Reed

    TikTok·412K

    878.3K

    2 posts

  • JM
    Jules Morgan

    TikTok·198K

    721.7K

    2 posts

  • AR
    Alex Rivera

    TikTok·153K

    541K

    2 posts

  • MR
    Maya Reed

    Reels·168K

    387.4K

    1 post

  • JM
    Jules Morgan

    Reels·76.5K

    221.7K

    1 post

  • AR
    Alex Rivera

    Reels·61.8K

    178.9K

    1 post

  • LC
    Leo Carter

    Reels·94.2K

    142.5K

    1 post

Posts

Example creator posts with illustrative campaign metrics.

Views

884.2K

Eng. rate

10.08%

Lip SyncTikTok
LC

Leo Carter

286K followers

This chorus has been living in my head all week. #nightlightsmoment

Likes

71,620

Comments

2,476

Shares

8,488

Saves

6,543

View preview

Posted 15 Sep 26 / Last updated 26 Oct 26

Views

693.8K

Eng. rate

9.38%

LifestyleTikTok
MR

Maya Reed

412K followers

A little soundtrack for the way home. #nightlightsmoment

Likes

51,341

Comments

1,943

Shares

6,660

Saves

5,134

View preview

Posted 17 Sep 26 / Last updated 26 Oct 26

Views

568.3K

Eng. rate

11.18%

TrendTikTok
JM

Jules Morgan

198K followers

Your sign to turn the kitchen into a dance floor. #nightlightsmoment

Likes

52,284

Comments

1,591

Shares

5,456

Saves

4,205

View preview

Posted 19 Sep 26 / Last updated 26 Oct 26

Views

427.8K

Eng. rate

10.78%

POV QuoteTikTok
AR

Alex Rivera

153K followers

POV: you found your new late-night anthem. #nightlightsmoment

Likes

37,646

Comments

1,198

Shares

4,107

Saves

3,166

View preview

Posted 22 Sep 26 / Last updated 26 Oct 26

Views

387.4K

Eng. rate

8.68%

LifestyleInstagram Reels
MR

Maya Reed

168K followers

Golden hour, good company, NIGHTLIGHTS on repeat.

Likes

25,956

Comments

1,085

Shares

3,719

Saves

2,867

View preview

Posted 24 Sep 26 / Last updated 26 Oct 26

Views

271.6K

Eng. rate

10.58%

LyricTikTok
LC

Leo Carter

286K followers

Meet me where the night lights glow. NOVA LANE / NIGHTLIGHTS

Likes

23,358

Comments

760

Shares

2,607

Saves

2,010

View preview

Posted 26 Sep 26 / Last updated 26 Oct 26

Views

221.7K

Eng. rate

9.78%

TrendInstagram Reels
JM

Jules Morgan

76.5K followers

One take. One chorus. A whole new mood.

Likes

17,293

Comments

621

Shares

2,128

Saves

1,641

View preview

Posted 29 Sep 26 / Last updated 26 Oct 26

Views

184.5K

Eng. rate

11.48%

Lip SyncTikTok
MR

Maya Reed

412K followers

Okay, one more time for this bridge. #nightlightsmoment

Likes

17,528

Comments

517

Shares

1,771

Saves

1,365

View preview

Posted 1 Oct 26 / Last updated 26 Oct 26

Views

178.9K

Eng. rate

9.08%

POV QuoteInstagram Reels
AR

Alex Rivera

61.8K followers

The city hits different with this song playing.

Likes

12,702

Comments

501

Shares

1,717

Saves

1,324

View preview

Posted 3 Oct 26 / Last updated 26 Oct 26

Views

153.4K

Eng. rate

10.88%

LyricTikTok
JM

Jules Morgan

198K followers

Some songs feel like a memory you haven't made yet.

Likes

13,653

Comments

430

Shares

1,473

Saves

1,135

View preview

Posted 6 Oct 26 / Last updated 26 Oct 26

Views

142.5K

Eng. rate

9.28%

LifestyleInstagram Reels
LC

Leo Carter

94.2K followers

NIGHTLIGHTS / the weekend starts here.

Likes

10,403

Comments

399

Shares

1,368

Saves

1,055

View preview

Posted 9 Oct 26 / Last updated 26 Oct 26

Views

113.2K

Eng. rate

12.28%

MemeTikTok
AR

Alex Rivera

153K followers

Me pretending I haven't played this 47 times today.

Likes

11,660

Comments

317

Shares

1,087

Saves

838

View preview

Posted 12 Oct 26 / Last updated 26 Oct 26

All metrics and creator identities are illustrative. Post links open example creative previews.

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